Investigating consumers' brand desirability of upcycled luxury : the many faces of designer facemasks

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Ian PHAU ; Olamide AKINTIMEHIN ; Sean LEE

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Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Kevin TEAH ; Billy SUNG ; Ian PHAU

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Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°2 avril - mai - juin 2022) | Xujia WANG ; Billy SUNG ; Ian PHAU

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Antecedents and outcomes of brand prominence on willingness to buy luxury brands

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (4 01/10/2015) | CHEAH I ; Ian PHAU ; CHONG C ; SHIMUL A S

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Consumer attitudes towards luxury fashion apparel made in sweatshops

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (2 01/05/2015) | Ian PHAU ; TEAH M ; CHUAH J

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Luxury Special issue

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (Vol. 18, n°2 28/04/2014) | Ian PHAU

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Attitudes toward domestic and foreign luxury brand apparel: A comparison between status and non status seeking teenagers

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (1 01/01/2008) | Ian PHAU ; SIEW LENG Y

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Profiling fashion innovators : a study of self-concept, impulse buying and Internet purchase intent

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (4 01/10/2004) | Ian PHAU ; LO C C

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