| Type de document : | Ouvrage |
| Titre : | Meta-Luxury, brands and the culture of excellence (livre électronique) |
| Auteurs : | Manfredi RICCA, Auteur ; Rebecca ROBINS, Auteur |
| Editeur : | [S.l.] : PALGRAVE MACMILLAN, 2012 |
| Langues | Anglais |
| Format : | 225 p. |
| ISBN/ISSN/EAN : | 978-0-230-29357-1 |
| Mots-clés : |
Nom Commun ARTISANAT METIERS D ART ; LUXE ; STRATEGIE D ENTREPRISE ; STRATEGIE MARKETING |
| Résumé : | Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo * Hans Peter Danuser von Platen * Paolo Fazioli * Simon Jacomet * Francis Kurkdjian * Kazumi Murose * Horacio Pagani * Renzo Piano * Dr Michael Scott * Francesco Trapani. |
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 Meta-Luxury, brands and the culture of excellence URL |
