Résumé :
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We are inescapably confronted by 'consumer society' and 'consumer culture': the inexhaustible world of goods and the declarations that we are born to consume and are defined by our consumption. But do we know what this really means – and is it so simple? Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. Rooted in sociology, Roberta Sassatelli also draws on history, anthropology, geography, and economics to give: a history of the rise of consumer culture around the world, a richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization and a compelling discussion of the politics underlying our consumption practices. (Note de l'éditeur)
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