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Type de document :	Etude
Titre :	Measuring the fashion world
Editeur :	[S.l.] : MC KINSEY Apparel Go to Market, 01/10/2018
Langues :	Anglais
Format :	32 p
Mots-clés :	Nom Commun COUT DE MAIN D OEUVRE ; COUT DE PRODUCTION ; DISTRIBUTION ; FILIERE HABILLEMENT ; LOGISTIQUE ; MERCHANDISING VISUEL ; MODE ; PROCESSUS DE COLLECTION ; SONDAGE
Résumé :	As consumers of fashion, most of us have changed our habits dramatically as digital and social technologies have transformed the way we shop, spot trends, and share ideas and passions. Ten years ago, we might have spent hours browsing around in fancy stores – or stuck to a few favored brands for the sake of time and simplicity. Today, we’re just as likely to browse and shop from our cell phones, which give us instant access to the looks and recommendations of friends and acquaintances around the world. This has made us much more open to try new brands but also much more impatient about getting the styles we want right now. This report is focused solely on go-to-market processes – the heart of an apparel organization. These processes are the central driver of how collections come to life, from the inception of a design to when a garment hits the shop floor. Along with many of the executives who participated in our study, we are excited about the potential to transform go to market – and bring new speed, savvy, and energy to trend spotting, calendar planning, and look creation and execution.