| Type de document : | Travaux étudiant |
| Catégorie : | Mémoire |
| Titre : | The anatomy of ugly: exploring emotional responses to ugly fashion and the influence of opinion leaders |
| Auteurs : | Mariia BAKIEVA, Auteur |
| Promotion : | 2024 |
| Format : | 82 p. |
| Langues | Anglais |
| Mention : | Très bien |
| Mots-clés : |
Nom Commun ESTHETIQUE ; INFLUENCE ; MODE |
| Résumé : | How do people perceive ugly luxury, and why is fashion considered ugly? Do influencers trigger changes in perception of ugly fashion? This research delves into the trendy phenomenon of 'ugly' fashion by investigating the core elements and understanding people's innate feelings and thoughts toward unconventional fashion objects. The additional part of the research explores how influencers impact these perceptions, extending and enhancing existing taste regimes. Using a qualitative approach and consumer insights, this study reveals that people express not only classical negative emotions toward ugly fashion — citing factors such as mismatch, unpleasant emotions or unexpectedness — but also a significant number of positive emotions. These positive emotions are associated with more complex and intriguing emotions that this ugly fashion evokes. Furthermore, the research highlights that influencers and effective storytelling play a crucial role in broadening consumer preferences and integrating ugly fashion into previous fashion lifestyles. Overall, the findings suggest that ugly fashion is a multifaceted phenomenon that trigger changes and expand the understanding of fashion and aesthetics. By exploring both the negative and positive emotional responses to ugly fashion and the influence of opinion leaders, this research provides a comprehensive view of how contemporary consumers navigate the evolving landscape of fashion. |
Bibliothèque de l'IFM
Accueil
Sélection de la langue
Se connecter
Adresse
Bibliothèque de l'IFMvotre adresse
votre code postal Ville
France
votre numéro de téléphone
contact
Adresse
INSTITUT FRANCAIS DE LA MODE
34, Quai d'Austerlitz - 75013 PARIS - France
T. + 33 (0)1 70 38 89 89
34, Quai d'Austerlitz - 75013 PARIS - France
T. + 33 (0)1 70 38 89 89
