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Type de document :	Travaux étudiant
Catégorie :	Mémoire
Titre :	The Democratization of Luxury: Do traditional luxury fans recognize Elevated Streetwear as a part of the luxury sector?
Auteurs :	Noémie BRUN, Auteur
Promotion :	2024
Format :	102 p.
Langues	Anglais
Mention :	Très bien
Mots-clés :	Nom Commun CONSOMMATEUR ; LUXE ; SOCIOLOGIE ; STREETWEAR
Résumé :	This study examines how traditional luxury fans, across Gen Z and Gen X, perceive elevated streetwear in the luxury industry. Despite expectations, many luxury fans accept this category, influenced by factors like exclusivity and social status. The study highlights generational differences and the sociological theories behind their acceptance of high-end streetwear. However, while acceptance is high, full adoption of this trend remains debatable among classic luxury consumers.