| Type de document : | Ouvrage |
| Titre : | Multichannel Marketing Ecosystems: creating connected customer experiences |
| Auteurs : | STAHLBERG Markus ; MAILA Ville |
| Editeur : | Londres : KOGAN PAGE, 2014 |
| Langues | Anglais |
| Format : | 259 |
| ISBN/ISSN/EAN : | 978-0-7494-6962-7 |
| Mots-clés : |
Nom Commun CIRCUIT DE DISTRIBUTION ; COMMERCE ELECTRONIQUE ; COMMUNICATION ; CONSOMMATEUR ; CONSOMMATION ; MARKETING |
| Résumé : | A thoughtful and actionable book about the shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every brand and every marketing campaign. 32 chapters, well written by some of the leading practitioners of digital marketing today. |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| 1.5 - 7672 | Ouvrage | Bibliothèque IFM | 1.5 Distribution | Disponible |
