Type de document : | Ouvrage |
Titre : | The Multichannel Challenge: integrating customer experiences for profit |
Auteurs : | WILSON Hugh ; STREET Rod ; BRUCE Lindsay |
Editeur : | Burlington : ELSEVIER, 2008 |
Langues | Anglais |
Format : | 217 |
ISBN/ISSN/EAN : | 978-0-7506-8711-9 |
Mots-clés : |
Nom Commun CIRCUIT DE DISTRIBUTION ; COMMERCE ELECTRONIQUE ; COMMUNICATION ; CONSOMMATEUR ; CONSOMMATION ; MARKETING |
Résumé : | This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy. |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|
1.5 - 7673 | Ouvrage | Bibliothèque IFM | 1.5 Distribution | Disponible |