| Type de document : | Ouvrage |
| Titre : | Decoding the New Consumer Mind : How and Why We Shop and Buy |
| Auteurs : | YARROW Kit |
| Editeur : | San Francisco : JOSSEY-BASS PUBLISHERS, 2014 |
| Langues | Anglais |
| Format : | 214 |
| ISBN/ISSN/EAN : | 978-1-118-64768-4 |
| Mots-clés : |
Nom Commun COMPORTEMENT ; CONSOMMATEUR ; INFLUENCE ; PSYCHOLOGIE |
| Résumé : | This book provides marketers with practical ways to tap into this new consumer psychology, and shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers driving profit and success across the organization. |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| 1.1 - 7961 | Ouvrage | Bibliothèque IFM | 1.1 Consommation / Consommateur | Disponible |
