Type de document : | Travaux étudiant |
Catégorie : | Mémoire |
Titre : | China and India as Consummers of French Luxury Goods: Will the Tiger Ever Overtake the Dragon as the World's Most Promising Market for Luxury? |
Auteurs : | BROUSSE de GERSIGNY Marie-Amélie |
Promotion : | 2011 |
Langues | Anglais |
Mention : | Bien |
Mots-clés : |
Géographique CHINE ; FRANCE ; INDENom Commun CONSOMMATION ; LUXE ; STRATEGIE D ENTREPRISE |
Résumé : | In this paper the Indian and Chinese markets are compared, both as current and future consumers of French Luxury goods. The first part explores how China and India’s history has shaped their economies today, in a bid to better understand why luxury brands have decided to penetrate these two emerging markets. The current state of the luxury market in both countries is compared, using Chanel, Hermès, Dior and Louis Vuitton as examples, as these are the four brands with a strong presence on the Chinese market and benefitting from strong brand recognition in India. The regional concentration of luxury distributors is analysed as well as the profile and volume of luxury consumers in both India and China. The second part of this paper will assess whether India’s economy will ever catch up with China’s, with a special focus on demographics and the future growth of both countries’ middle class. Finally, the challenges that luxury brands will face when trying to strengthen their presence on these two markets will be debated. Short term barriers to entry to these markets, particularly restrictions on Foreign Direct Investment in India are discussed in depth, as well as more long term barriers, such as the ageing of China’s population and work force. The question this paper attempts to answer is whether India will ever be as promising a market as China for French luxury brands? |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
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ME/11/413 | Travaux étudiants | Archives IFM | Travaux étudiants | Exclu du prêt |