Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Tracie TUNG ; Franck VIGNERON

Article

Plus d'information...

Why do consumers leave fast fashion stores ? Role of shoppers' confusion ?

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier - février 2024) | Joohye HWANG ; Tracie TUNG ; Hira CHO

Article

Plus d'information...

Attributes of apparel tablet catalogs: value proposition comparisons

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (Vol. 18, n°3 18/07/2014) | Tracie TUNG ; JAI T ; Leslie Davis BURNS

Article

Plus d'information...