Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets: the power of social media marketing activities

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Yan LI ; Mohammad Enamul HOQUE ; Abdullah AL MAMUN ; Qing YANG ; Wan Mohd Hirwani WAN HUSSAIN

Article

Plus d'information...

Determinants of luxury fashion purchase behavior: an integration of theory of planned behavior and generational cohort theory

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Dudi AMARULLAH ; Muhsin N. BAILUSY ; Abdullah W. JABID ; Faradisa BACHMID ; Jeri CAHYADI SAPUTRA

Article

Plus d'information...

Does spirituality influence purchase intention of consumers toward fashion products?

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Teena AGARWAL ; Navneet GERA ; Swati ROHATGI

Article

Plus d'information...

Explore the meanings beyond motives behind second-hand clothing consumption practice: from the theory of practice perspective

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Xiaoye FU ; Panayiota J. ALEVIZOU ; Ranis CHENG ; Ke MA

Article

Plus d'information...

Schema congruity in sustainable fashion influencers’ promotion of secondhand fashion

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Samuel BABU SEKAR

Article

Plus d'information...

Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Burcu KANTARCIOGLU ; Umut KUBAT DOKUMACI

Article

Plus d'information...

China’s Consumers Are in a Yearslong Funk. Will Anything Get Them to Spend ?

In INTERNATIONAL NEW YORK TIMES (n°44362 03/11/2025) | Alexandra STEVENSON

Article

Plus d'information...

Communication strategies for eco-friendly apparel: experimental evidence from Generation Z consumers in China

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°6 novembre 2025) | Mengting LIU ; Dapeng LIANG ; Xiaowen ZHOU ; Jiayin SUN

Article

Plus d'information...

The role of emotional intelligence and perceived value : predicting consumer online purchase and rental of second-hand clothing

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°6 novembre 2025) | Beata SEINAUSKIENE ; Laura SALCIUVIENE ; Aiste DOVALIENE ; Agne GADEIKIENE ; Jurate BANYTE ; Mantas LUKAUSKAS

Article

Plus d'information...

The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°6 novembre 2025) | Ying ZHANG ; Jiazhen HE ; Jun LI

Article

Plus d'information...

When are global fashion companies socially irresponsible? Relations among misleading information, brand betrayal and saving face in consumer boycotts

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°6 novembre 2025) | Ping ZHONG ; Changju KIM

Article

Plus d'information...

Experts on How Beauty Will Perform for the Holidays

In WWD ( 29/10/2025) | Noor LOBAD

Article

Plus d'information...

WWD x BCG Break Down The New Consumer

In WWD ( 29/10/2025) | Evan CLARK

Article

Plus d'information...

On n’achète pas, on tente sa chance

In M Le magazine du Monde (n°736 25/10/2025)

Article

Plus d'information...

L'ère du shopping conversationnel a commencé : comment ChatGPT vient exploser les codes de l'e-commerce

In ECHOS (LES) (n°24573 23/10/2025) | Florian DEBES ; Rachel COTTE ; Ninon RENAUD

Article

Plus d'information...