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Titre :	JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°5. - octobre - novembre 2023
Type de document :	Bulletin
Paru le :	01/10/2023

Dépouillements

Investigating the impact of body shape on garment fit

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Courtney CHRIMES ; Rosy BOARDMAN ; Helen MCCORMICK ; Gianpaolo VIGNALI

Article

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How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Seeun KIM ; Hyejune PARK ; Mohammad SHAHIDUL KADER

Article

Plus d'information...

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Kevin TEAH ; Billy SUNG ; Ian PHAU

Article

Plus d'information...

Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Chuanlan LIU ; Sibei XIA ; Chunmin LANG

Article

Plus d'information...

Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Nazan OKUR ; Canan SARICAM ; Aleyna Rumeysa IRI ; Irem SARI

Article

Plus d'information...

How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Hoa PHAM ; Huu PHUC DANG ; Bang NGUYEN-VIET

Article

Plus d'information...

A sustainable model based on genetic algorithm for garment redesign process

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Manoj KUMAR PARAS ; Lichuan WANG ; Rudrajeet PAL ; Daniel EKWALL

Article

Plus d'information...

The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | He HUANG ; Jing HUANG ; Yanfeng ZHONG

Article

Plus d'information...

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°5 octobre - novembre 2023) | Natalia SZOZDA

Article

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Dépouillements

Investigating the impact of body shape on garment fit

How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience

Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions

How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility

A sustainable model based on genetic algorithm for garment redesign process

The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

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