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Titre :	JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°4. - juillet - août 2024
Type de document :	Bulletin
Paru le :	01/10/2024

Dépouillements

Marketing and operational strategies during the COVID-19 pandemic : a case study of a Hong Kong footwear enterprise

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Hau-Ling CHAN ; Yiu-Keung KWOK ; Shun-Mun WONG

Article

Plus d'information...

Investigating consumers' brand desirability of upcycled luxury : the many faces of designer facemasks

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Ian PHAU ; Olamide AKINTIMEHIN ; Sean LEE

Article

Plus d'information...

Coping with the COVID-19 pandemic : evidence from the apparel industry in Bangladesh and China

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Jin SU ; Nancy NELSON HODGES ; Huicheng WU ; Muhammad Arif IQBAL

Article

Plus d'information...

Circular textiles innovation during COVID-19: not the silver lining some had hoped for

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Bethany SUGG

Article

Plus d'information...

When fashion meets crowdfunding : exploring sustainable and innovative features of online campaigns

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Carolina DALLA CHIESA ; Alina PAVLOVA ; Mariangela LAVANGA ; Nadiya PYSANA

Article

Plus d'information...

Small-series supply network configuration priorities and challenges in the EU textile and apparel industry

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Sarah HARPER ; Rudrajeet PAL

Article

Plus d'information...

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Asphat MUPOSHI ; Tinashe CHUCHU

Article

Plus d'information...

Handmade clothing consumption as a means of self-expression

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Liezl-Marie VAN DER WESTHUIZEN ; Stefanie Wilhelmina KUHN

Article

Plus d'information...

Consumer-based brand equity of South African luxury fashion brands

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Kenneth APPIAH-NIMO ; Amukelani MUTHAMBI ; Richard DEVEY

Article

Plus d'information...

Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Ana CASTILLO ; Leopoldo GUTIERREZ ; Ivan MONTIEL

Article

Plus d'information...

Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Kelcie SLATON ; Sanjukta POOKULANGARA

Article

Plus d'information...

Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Tracie TUNG ; Franck VIGNERON

Article

Plus d'information...

The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Tongtong YAN ; Jing WU ; Hu MENG

Article

Plus d'information...

Prioritising sustainable garment choice among high-volume fashion consumers

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°4 juillet - août 2024) | Lisa McNEILL ; Balkrushna POTDAR

Article

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Dépouillements

Marketing and operational strategies during the COVID-19 pandemic : a case study of a Hong Kong footwear enterprise

Investigating consumers' brand desirability of upcycled luxury : the many faces of designer facemasks

Coping with the COVID-19 pandemic : evidence from the apparel industry in Bangladesh and China

Circular textiles innovation during COVID-19: not the silver lining some had hoped for

When fashion meets crowdfunding : exploring sustainable and innovative features of online campaigns

Small-series supply network configuration priorities and challenges in the EU textile and apparel industry

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective

Handmade clothing consumption as a means of self-expression

Consumer-based brand equity of South African luxury fashion brands

Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain

Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework

Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age

The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model

Prioritising sustainable garment choice among high-volume fashion consumers

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